Marketing
From Career Resources @ Simmons
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Contents |
Descriptive Career Information
Occupational Outlook Handbook - Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Provides an overview of managerial jobs in the fields of advertising, marketing, promotions, public relations, and sales. Includes statistics on job outlook, earnings, and working conditions featured in the 2004-05 editions.
http://www.bls.gov/oco/ocos020.htm
Job Banks and Searching Advice
Brand Republic Jobs
Advertising, marketing, media, PR, and communications jobs. Search by discipline, sector, and location.
http://jobs.brandrepublic.com/?CMP=EMC-BULLETIN
Entertainment Careers
Lists marketing jobs and internships with companies in the entertainment industry.
http://www.entertainmentcareers.net/sbjobs/
Promotion Marketing Association
National database of job listings in marketing, sales, and communications. Web site also provides practical advice on resumes, references, cover letters, job hunting, negotiating, and advancing your career.
http://jobs.pmalink.org/search.cfm
Simmons College - MCM Jobboard
Maintained by Simmons College, provides current MCM job listings throughout the US.
http://www.simmons.edu/gradstudies/mcm/career/jobboard/
Talent Zoo
This recruiting firm lists national advertising jobs; features a customized salary monitor; and is packed full of columns and articles written by industry pros. For a $20 fee, you can join their "Rookie Directory," geared to entry-level job seekers.
http://www.talentzoo.com/
Associations
American Marketing Association (AAA)
One of the largest professional marketing associations, AMA's web site features a wealth of industry information, such as a dictionary of marketing terms and hot topics in the field. AMA's Boston branch lists careers in the Boston area.
http://www.marketingpower.com/
American Association of Advertising Agencies (AAAA)
The web site of this national association provides links to trade resources, policy briefings, and information about upcoming events.
http://www.aaaa.org/eweb/startpage.aspx
Direct Marketing Association (DMA)
Business marketing trade association with online job bank, industry news, research, publications, career advice, and professional development resources.
http://www.the-dma.org/
National Ad 2: Young Professionals in Advertising
A division of the American Advertising Federation, Ad 2 provides young advertising, marketing and communication professionals the networking and educational opportunities to become tomorrow's industry leaders.
http://www.ad2.org/
Public Relations Society of America (PRSA)
The world's largest professional organization for public relations practitioners. There is also a Boston Chapter with a Young Professionals Member Group and a Student Society.
http://www.prsa.org/
Graduate School Information
MassCIS
The Massachusetts Career Information System (MassCIS) is available to Massachusetts residents and includes an Education & Training section. Click on "Graduate School Sort" to create a list of schools matching your preferences. From the Mass. Division of Career Services (DCS).
http://masscis.intocareers.org/
Peterson's Online Graduate Program Resource
Peterson's online searchable graduate program database. Users can search graduate programs nationally by keyword, location, etc.
http://www.petersons.com/Default.asp?ShowTab=gr
Market Trends
"Beyond the core triad: Just what do marketing academics do outside of teaching, research, and service?"
An article by Molly Inhofe Rapert, David L Kurtz, and Scott Smith from the Journal of Marketing Education, Aug 2002, Vol 24, Iss 2, p 161. A nationwide survey reveals that most marketing educators engage in outside activities such as consulting. Current trends in faculty members' activities, compensation ranges, and the perception of colleagues and administrators are identified.
http://0-proquest.umi.com.library.simmons.edu:80/pqdweb?did=142606911&sid=6&Fmt=4&clientId=19053&RQT=309&VName=PQD
'The State of Search Engine Marketing 2006'
For some trends in the specific area of search engine marketing, see the results from the Search Engine Marketing Professional Organization's (SEMPO) annual survey.
http://searchengineland.com/070208-095009.php
"Are job-hopping clients destroying creativity?"
This article talks about some trends in the direct marketing field such as the rapid turnover of marketing personnel, and the changing of jobs between industries. Writtten by James Quilter for Precision Marketing; 11/12/2004, Vol. 17 Issue 4, p11.
http://0-search.ebscohost.com.library.simmons.edu/login.aspx?direct=true&db=buh&AN=15139622&site=ehost-live
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